The Head of CRM, Analytics, and Media will lead the strategic development and execution of comprehensive marketing initiatives. This role focuses on enhancing customer engagement, driving sales, and ensuring a seamless omnichannel experience across all platforms. The successful candidate will also coordinate with various teams to manage key areas such as analytics, media planning, and influencer marketing.

Key Responsibilities:

Strategic Leadership

• Develop and implement marketing strategies that align with business objectives and target health and beauty consumers.
• Oversee all marketing functions, including branding, advertising, and promotional activities.

Customer Relationship Management (CRM)

• Lead CRM initiatives to build and maintain strong relationships with customers.
• Utilize customer data and insights to personalize marketing efforts and enhance customer retention.

Omnichannel Marketing

• Ensure a cohesive brand experience across all channels, including online, in-store, and mobile platforms.
• Collaborate with sales and merchandising teams to create integrated campaigns that enhance the customer journey.

Analytics and Payment Solutions:

• Lead the analytics team to assess customer data and payment methods, optimizing marketing strategies accordingly.
• Ensure that insights derived from analytics inform decisions in media planning.

Media Planning

• Oversee media planning, focusing on platforms such as Google and Meta.
• Collaborate with media partners to ensure campaigns are effectively targeted and measurable.

Influencer and Partnerships Management

• Develop and execute influencer marketing strategies that resonate with health and beauty consumers.
• Build and maintain relationships with relevant influencers and brands, coordinating with the team to enhance visibility and engagement.

Team Development

• Lead, mentor, and motivate a high-performing marketing team, ensuring alignment across all functions.
• Foster a culture of innovation, collaboration, and continuous improvement within the marketing department.

Budget Management

• Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Monitor expenditures and adjust strategies to stay within budget while achieving goals.

Qualifications

• Bachelors degree in Marketing, Business, or a related field; Masters degree preferred.
• Proven experience in marketing and CRM within the health and beauty retail sector.
• Strong understanding of omnichannel marketing strategies and digital marketing tools.
• Excellent analytical skills with the ability to interpret data and drive actionable insights.
• Demonstrated leadership and team management experience, with the ability to lead cross-functional teams.
• Strong communication and interpersonal skills.